The Gilt Shop
Once Gilt joined the Hudson’s Bay Company family, we took the opportunity to bring our online shop to life at the Saks Off 5th flagship store in NYC. I partnered with our VP of User Experience and Design to lead the direction of the store layout, design, and finishes, which the Director of Store Planning and Design at Saks helped bring to life. We made sure to leave our digital mark by integrating the flash business model with a unique counter I helped design alongside the custom built-in screens that displayed the brands and other online Gilt events during the week.
Press: New York Business Journal / Fortune
2016