Gilt x Infiniti

Gilt partnered with Infiniti to sell two different one-of-a-kind Infinti Q50s. One car was customized by designer Zac Posen and the other car was customized by designer Thom Browne. We created the online experience leading up to tthe 36-hour sale and designed the purchase experience for the day it went live. 

Press: Infiniti / GQ / Autoweek

2013